7 Useful Social Media Strategies Any Business Can Use

Social media can feel overwhelming, especially for brands already stretched thin. With the right approach, however, any business can start seeing better engagement and growth online.

Here are seven easy strategies to get you started.

Know Your Audience

Before posting, understand who you’re trying to reach. What do they care about? What are they looking for? When are they most likely to see your content? What problems can you solve for them? Once you know this information, you can begin to frame your content for them.

Post Consistently

Showing up regularly builds trust. Whether it’s a few times a week or daily, it’s important for you to find a schedule and stick to it.

Mix Up Your Content

Text posts, videos, carousels, and Stories—each format serves a different purpose. The right mix can help keep your audience informed, engaged, and inspired.

Leverage User-Generated Content

Believe it or not, your customers are your best marketers. If your business or restaurant is experiential, most of the time you can find posted content online to share. Share their testimonials, photos, and experiences to build community and authenticity.

Engage With Your Followers

Social media is not just a place to toot your horn—it’s a conversation. Reply to comments, DMs, and engage with your audience. Followers who feel seen and heard are most likely to keep engaging with your content, and even better, continue to buy from you. Additionally, most platform algorithms will see any engagement as an indicator that the content is relevant and will show your content to more users, driving not only engagement but organic views.

Use Strategic Hashtags

Too many hashtags can feel spammy, but too few can limit your reach. Recently, Snappa identified the ideal number of hashtags for posts on Instagram to 3-5, with a maximum of 11 tags per caption. Try to pick an appropriate number of hashtags that relevantly place in you high visibility conversations. In other words, tags such as #instagood or #beautiful are too broad for your restaurant, but #FoodieATL is perfect. Research hashtags that will benefit your brand the most and keep testing.

Track and Optimize

What’s working? What’s not? Looking at the data helps refine your strategy and maximize results. Never get stuck in the same content strategy—adjust it based on your engagement, but remember not to change it too soon. That winning strategy may be right around the corner.

Getting started is simple, but making it effective takes effective strategy. That’s where Apricus Digital can come in. If you want to turn your social media into a real growth driver, let’s chat!

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